One in Six

Budweiser

Brief

This is a One Show 2019 brief: Budweiser would like you to create a campaign that humanizes and reconnects Budweiser with key cultural moments, recognizing that bold ideas travel, become news and relies not only on advertising dollars.

Insight

One in six US workers is an immigrant. Historically, the Budweiser brand has catered to more of a conservative audience, one that has overlooked diversity.

Idea

This 4th of July, in celebration of our shared heritage as a nation of immigrant, we will exchange 1 can in every 6 pack of Budweiser for one of the specially designed cans commemorating immigrants' success stories.​#freedomseekers #oneinsix

Creative team: ​Vy Phan, Alberto Cuadra, Remy James, Van Pham, Hope Thomas, Sydney Solis

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