Share The Love

Coca Cola

Insight

The media is filled with negative news every day and depression is becoming a real threat to modern society as it affects nearly 18,1% of America's population. People are becoming more and more neglectful toward each other. Why not use the loveliest holiday on earth - Valentine's Day - to spread the message of love to everyone?

Idea

You will get the chance to receive a free Coke bottle that contains a hidden message from a stranger if you choose to do the same. The message can later be scanned and heard with Coca Cola app. Sometimes, a simple "Have a good day" could make your whole day feel better.

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