Lay's Air Max 97

Lay's

The Young Ones 2020 submission

Insight

You open a bag of Lay’s only to hear a pop. It’s like a little whiff of what is to come, the beginning of every salty crunch. It sets into motion our first handful of delicious; it’s the prequel to tasty. That burst of air, is Lay’s air.

Idea

Lay’s collaborated with Nike, creating the Lay’s Nike Air Max 97: each sole is filled with air from six of Lay’s most popular flavors. Lay’s Nike Air Max 97s aren’t just shoes, they’re shoes filled with Lay’s air. And that’s tasty.

Creative team: ​Vy Phan, Alberto Cuadra, Cooper Bowman, Duong Le, Madison Duncan, Jillian Apatow

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