You open a bag of Lay’s only to hear a pop. It’s like a little whiff of what is to come, the beginning of every salty crunch. It sets into motion our first handful of delicious; it’s the prequel to tasty. That burst of air, is Lay’s air.
Lay’s collaborated with Nike, creating the Lay’s Nike Air Max 97: each sole is filled with air from six of Lay’s most popular flavors. Lay’s Nike Air Max 97s aren’t just shoes, they’re shoes filled with Lay’s air. And that’s tasty.