The Blank Label

The New York Times

Problem

In our complex, fast-paced, context-free, information-overloaded media landscape, the lines between what is a statement of fact and what is simply one person's opinion have become nearly indistinguishable.

Insight

Nowadays, most people are concerned about the quality of the food they consume in such a way that they regularly check the nutrition fact labels of the products in the supermarkets.

Idea

Product's Nutrition Fact Labels will be used as advertising space to bring consciousness to the type of news people are consuming.

Creative team: ​Vy Phan, Rashed Alsubaie, Alberto Cuadra, Remy James, Van Pham, Hope Thomas, Sydney Solis

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