The Blank Label
The New York Times
Problem
In our complex, fast-paced, context-free, information-overloaded media landscape, the lines between what is a statement of fact and what is simply one person's opinion have become nearly indistinguishable.
Insight
Nowadays, most people are concerned about the quality of the food they consume in such a way that they regularly check the nutrition fact labels of the products in the supermarkets.
Idea
Product's Nutrition Fact Labels will be used as advertising space to bring consciousness to the type of news people are consuming.
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